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Communication is Key
Whenever I meet with a new client, I ask them to fill out a questionnaire that identifies strengths and weaknesses in their fund raising program. …
The Psychology of Solicitation Part III: Social Proof
The third principle in Robert Cialdini’s book Influence that is worth considering is Social Proof. This is the principle that states, “We view a behavior …
The Value of Naming
”What’s in a name? That which we call a rose by any other name would smell as sweet” These words from Shakespeare’s Romeo and Juliet …
The Psychology Of Solicitation Part II: Consistency and Commitment
The second principle in Robert Cialdini’s bestselling book Influence to consider is Consistency and Commitment. This principle states, “Once people make a decision, take a …
The Psychology of Solicitation: Reciprocity
In his bestselling book, Influence, Robert Cialdini changed the way professionals in sales and acquisitions understand the science of persuasion. In fundraising, there are many …
How Planned Giving Can Enhance Your Fundraising Program
The most successful fundraising organizations inspire gifts from diverse sources of income. The traditional breakdown of these sources is through direct and/or digital mail, major …