Vision, Performance, Impact
 Non-profit organizations face many difficult challenges and it is our job to help them overcome their struggles so they are better equipped to execute their goals.
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Communication is Key

Whenever I meet with a new client, I ask them to fill out a questionnaire that identifies strengths and weaknesses in their fund raising program.  …

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The Psychology of Solicitation Part III: Social Proof

The third principle in Robert Cialdini’s book Influence that is worth considering is Social Proof.  This is the principle that states, “We view a behavior …

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The Value of Naming

”What’s in a name? That which we call a rose by any other name would smell as sweet” These words from Shakespeare’s Romeo and Juliet …

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The Psychology Of Solicitation Part II: Consistency and Commitment

The second principle in Robert Cialdini’s bestselling book Influence to consider is Consistency and Commitment.  This principle states, “Once people make a decision, take a …

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The Psychology of Solicitation: Reciprocity

In his bestselling book, Influence, Robert Cialdini changed the way professionals in sales and acquisitions understand the science of persuasion.  In fundraising, there are many …

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How Planned Giving Can Enhance Your Fundraising Program

The most successful fundraising organizations inspire gifts from diverse sources of income.  The traditional breakdown of these sources is through direct and/or digital mail, major …

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